Pacesetters are local companies and partner agencies that commit to completing early, high-performing fundraising campaigns for Heart of Missouri United Way. This prestigious group sets the pace early for the overall community campaign and motivates other companies to take initiative in raising funds to address needs in our community. To become a Pacesetter, a company commits to pledging a combined corporate and employee gift of more than $4,000, and to conducting workplace giving campaigns that achieve at least two of the following benchmarks:

  • 80% of employees donate through payroll deduction
  • 10% increase in employee participation over the previous year
  • 8% increase in total corporate and employee pledges over the previous year
  • 80% of employees pledging to donate
  • 8% increase in average gift from employees over the previous year
  • 10% increase in corporate gift over the previous year
  • Participate in United Way's annual Day of Caring volunteer event

During the 2019 community campaign, Pacesetters collectively pledged $1,265,327 toward the overall $2,9502,000 million campaign goal, which was an 2.3% increase over the amount raised by Pacesetters in 2018.

Heart of Missouri United Way is extremely grateful to this dedicated group!



Pacesetter businesses:
  • American Outdoor Brands
  • BMW of Columbia
  • Bob McCosh Chevrolet Buick GMC
  • Boone County Family Resources
  • Boone Hospital Center
  • Caterpillar
  • Central Bank of Boone County
  • City of Columbia
  • Columbia Honda*
  • Columbia Insurance Group
  • Commerce Bank
  • First State Community Bank
  • Hawthorn Bank
  • Landmark Bank
  • Mercedes-Benz of Columbia
  • Miller's Professional Imaging
  • Missouri Employers Mutual
  • Providence Bank
  • RUSK Rehabilitation Center*
  • Schnucks*
  • Simon Oswald Architecture
  • The Bank of Missouri
  • The Callaway Bank
  • UPS
  • US Bank
  • Veterans United Foundation
  • Watlow Columbia
  • Williams-Keepers LLC
  • Woodruff
  • Zimmer Radio & Marketing Group


           *Denotes new Pacesetter company

Pacesetter agencies:

  • Columbia Housing Authority
  • Family Health Center
  • First Chance for Children
  • Grade A Plus Inc.
  • Harrisburg Early Learning Center
  • Heart of Missouri CASA
  • Heart of Missouri United Way
  • Job Point
  • Lutheran Family & Children's Services
  • Mary Lee Johnston Community Learning Center
  • Mid-Missouri Legal Services
  • Services for Independent Living
  • The Food Bank for Central & Northeast Missouri
  • The Salvation Army
  • Voluntary Action Center