people playing jump rope together

Investing for Impact

How can you invest your money for the most impact in your community? Learn about the Heart of Missouri United way process for agency verification with proper guidelines and documentation. Learn how community impact investments actually work.

Leadership Circle & Alexis de Tocqueville

The national United Way Alexis de Tocqueville Society was founded in 1984 in order to deepen the understanding, commitment, and support of United Way’s most generous and community-minded investors. Locally, Bo Fraser, Ann and Stan Kroenke, Greg and Virginia Mattli, Dan Stubler, and an anonymous donor established our Society in 1999.

people at a conference room table


The University of Missouri gives you the option of simply donating online

University of Missouri Employees

Click Here to donate now!

Click Here to download the Mizzou Employee Pledge Form!

University of Missouri Retirees

Click Here to donate now!

Click Here to download the Mizzou Retirees Pledge form!


Pacesetters are local companies and partner agencies that commit to completing early, high-performing fundraising campaigns for Heart of Missouri United Way. This prestigious group sets the pace early for the overall community campaign and motivates other companies to take initiative in raising funds to address needs in our community.

During the 2021 community campaign, Pacesetters collectively pledged $1,500,842 to United Way’s campaign supporting equity in Health, Education and Financial Stability for everyone in our community. This total represents a 27.5% increase over the same companies and agencies from their campaign efforts last year.

Heart of Missouri United Way is extremely grateful to this dedicated group!

How To Become A Pacesetter


To become a Pacesetter, a company commits to pledging a combined corporate and employee gift of more than $4,000, and to conducting workplace giving campaigns that achieve at least two of the following benchmarks:

  • 80% of employees donate through payroll deduction
  • 10% increase in employee participation over the previous year
  • 8% increase in total corporate and employee pledges over the previous year
  • 80% of employees pledging to donate
  • 8% increase in an average gift from employees over the previous year
  • 10% increase in corporate gift over the previous year
  • Participate in United Way’s annual Day of Caring volunteer event

Current Pacesetters

Pacesetter Businesses

BMW of Columbia
Boone County Family Resources
Boone Health
Central Bank of Boone County
Columbia Insurance Group
Commerce Bank
Daniel Boone Regional Library
First State Community Bank
Hawthorn Bank
Mercedes-Benz of Columbia
Missouri Employers Mutual
PTC Laboratories, Inc.
Simmons Bank
Simon Oswald Architecture
The Bank of Missouri
The Callaway Bank
The Giving Branch
Veterans United Foundation
Williams-Keepers LLC.

Pacesetter Agencies

Compass Health
First Chance for Children
Grade A Plus, Inc.
Heart of Missouri CASA
Heart of Missouri United Way
Job Point
Love Columbia
Lutheran Family & Children’s Services
Mid-Missouri Legal Services
Phoenix Programs
Services for Independent Living
United Community Builders
Voluntary Action Center


LIVE UNITED 365 is an opportunity for Columbia’s small businesses to support Heart of Missouri United Way. For only one dollar a day, or $365 a year, your business becomes a member of the LIVE UNITED 365 Small Business Circle. We are so grateful to these select businesses for being a part of this elite circle.

group of people sitting in a circle at a conference room table
child standing at his locker


Torchlighters are Columbia Public Schools that have run employee campaigns totaling $1,000 or more. Additionally, Torchlighters achieve at least two of the following benchmarks:

  • 70% of donors used payroll deduction
  • 10% increase in employee participation
  • 8% increase in total pledges
  • 80% of employees participating pledging
  • 8% increase in an average gift from employees

Torchlighter Schools

  • Columbia Area Career Center
  • Fredrick Douglass High School
  • Fairview Elementary School
  • Rock Bridge Elementary School
  • West Middle School

Upcoming Donor Events

There are no upcoming events at this time.