STRATEGIC PLAN 2023*

Strategies to Achieve Goal 1

1. Increase the amount raised for and invested from the Equity Fund
2. Establish & Grow Americorps/VISTA in UW Operations (impacts all goals)
3. Build on Continuous Improvement and Dollars Invested Through Impact Grants
4. Incorporate Use of UWW Equity Toolkit, Framework and Strategy Guides (all staff)
5. Develop UW Capacity Building Academy For UW & the Nonprofit Sector
6. Collaborate Community-wide with City, County and Other funders to achieve community-based collective impact goals

Strategies to Achieve Goal 2

1. Develop an Organization-Wide Volunteer Center/Experience/Platform
2. Create Digital Platforms for a Volunteer Hub that Engages Agencies, Volunteers, Companies and Other Local Stakeholders
3. Create and Integrate the United Way experience for affinity groups

Strategies to Achieve Goal 3

1. Annual Campaign Increase on Average by 5%; Annual Campaign of $3.5M and Other Revenue Sources by $350k; $3.7M by 2025
2. Develop an Annual Community Fund for Donor Acquisition
3. Expand Donor Base by Increasing Annual Donors to Over 5,500
4. Devise Recurring Alternative Revenue Strategies
5. Establish Annual Stewardship Plan/Process

Strategies to Achieve Goal 4

1. Advance Brand Health Through Measurable Community-Wide Goals
2. Enhance Digital Infrastructure Experience for All Stakeholders
3. Branding Beyond Digital (Inbound Engagement & Retention)
4. Advance Community Awareness/Building the Brand

Strategies to Achieve Goal 5

1. Digital CRM Expansion
2. Board & Staff Growth & Development
3. Policy & Procedures