Strategic Plan

The current Heart of Missouri United Way strategic plan was developed with members of the Board of Directors and Senior Staff in July 2025.  While we review this plan and achievements towards the plan on a regular basis, it was created as a 3 ½ year plan, to carry us until the end of 2029.

Here are the focus areas and related success statements that form the basis of the strategic plan:

Brand Strength, Awareness, and Relevance

Strengthen Brand Relevance by Listening to the Community, Communicating Impact, and Driving Engagement Through Consistent, Proactive Marketing 

Diversified Revenue Streams

Drive Sustainable Growth by Engaging Donors Year-Round, Activating Diverse Revenue Streams, and Amplifying Fundraising Through the Power of Community Impact

Community Leadership

Lead with a Growth Mindset to Inspire Innovation, Engage the Community in Co-Creating Solutions, and Stay Ahead of Emerging Trends

Strong Organizational Foundation

Build an Equitable, Agile and Forward-Thinking Culture

Operational Excellence & Accountability

Honor our responsibility to the community by managing resources wisely, upholding ethical standards, and fostering a culture of accountability