Mission, Vision & Values

Mission:

The Heart of Missouri United Way works to improve lives of people in need by mobilizing and coordinating the caring power of community resources in Mid-Missouri.

Vision:

Through Community Impact:

- We will foster human potential.

- We will reach beyond meeting immediate needs.

- We will engage our community to identify underlying conditions creating those needs.

- We will work together to improve those conditions.

- We will help empower people to overcome their needs, realize their full human potential, and create a brighter future for their families and our community.

- We will increase our accountability to donors and demonstrate a real return on investment.

Values:

Heart of Missouri United Way will:

- Maintain and promote a culture of transparency and trust.

- Embrace and encourage innovative and creative solutions to community needs

- Include and respect diversity of ideas and participants.

- Convene or participate in effective collaborations and partnerships.

- Root our work in reliable data.

- Evaluate success based on measurement of outcomes.

- Treat all people with respect.