Mission, Vision & Values



The Heart of Missouri United Way works to improve lives of people in need by mobilizing and coordinating the caring power of community resources in Mid-Missouri.


Through Community Impact:

  • We foster human potential.
  •  We reach beyond meeting immediate needs.
  • We engage our community to identify underlying conditions creating those needs.
  • We work together to improve those conditions.
  • We help empower people to overcome their needs, realize their full human potential, and create a brighter future for their families and our community.
  • We increase our accountability to donors and demonstrate a real   and measurable return on investment.


Heart of Missouri United Way:

  •  Maintains and promotes a culture of transparency and trust.
  •  Embraces and encourages innovative and creative solutions to community needs
  •  Includes and respects diversity of ideas and participants.
  •  Convenes or participates in effective collaborations and partnerships.
  •  Roots our work in reliable data.
  •  Evaluates success based on measurement of outcomes.
  •  Treats all people with respect.