United Way Logos & Guidelines

United Way Brandmark
The full-color version of the United Way brandmark is the primary brandmark of the identity system and is the preference for use.  It is strongly recommended that this version be used in branded applications whenever possible.

Please note: The brandmark must always appear as shown on this page or according to the variations described in these guidelines.  Never attempt to redraw or rescale the brandmark or add other graphic elements to its presentation.  Do not extract any of the graphic elements contained in the brandmark to use separately.  We must use the registered trademark symbol (®) with the brandmark to ensure our legal rights are protected.  Always display the registered trademark symbol (®) in the position indicated.


One Color Brandmark
When reproduction constraints prevent the use of teh primary full-color United Way brandmark, use the black one-color version.

Please note: This brandmark should never appear on a website, four-color brochure or any other application where a full-color brandmark is useable.  The one-color brandmark may not be reproduced in any color than black.


Minimum Size for Logos
To ensure the integrity of the United Way brandmark, do not reduce its width to less that .75 inches for print or special usage, and 90 pixels or 1.25 inches for screen applications.


Logo Placement
The brandmark should always be placed at a distance of a half of the symbol square from the right edge of any print or on-screen application.  This applies to all versions of the brandmark.  While the brandmark will not necessarily align with the grid, its placement on the right and correctly measured spacing from the edge relative to the brandmark will ensure a consistent presentation.


LIVE UNITED Logo
All communications and creative materials are rooted in the "LIVE UNITED™" concept.  The tagline should be used on all marketing communications including print collateral, advertising and websites.  The tagline must always appear with the master brandmark.  The tagline always appears in all upper case, Trade Gothic Bold Condensed Twenty typeface, followed by the trademark symbol (™).